Momo was founded in 1964 by race car driver Gianpiero Moretti when Moretti commissioned a local craftsman to produce a custom steering wheel for his own race car. This special steering wheel – the first Momo steering wheel in the Company’s history – had a superior grip compared to traditional race steering wheels of the time. Drivers from other teams quickly noticed Moretti’s new steering wheel and wanted the same for their cars, and so the Moretti steering wheel began to gain fame within the racing community. The steering wheel also caught the attention of the then Ferrari Formula One driver, John Surtees, who wanted to mount it on his single-seater car. John Surtees’ Ferrari, equipped with the Moretti’s race steering wheel, won the Formula One world title in 1964. And so it was that Gianpiero Moretti converted his passion into a manufacturing reality, and Momo (for Moretti Monza) was born.